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  • Steven Roy

Thoughts for Giving Tuesday

The single, most common, restriction Donors' request: "I want all of my donation to go to programs, none to administration." is also the most short sighted. Non-profits have overhead, just like the business that made the donor's pledge possible.

“No one wants to donate to the General Administrative Fund of a charity. It is easy to understand, intellectually, why general funds would be needed – someone’s got to buy the staples – but it’s hard to generate a lot of passion for office supplies.” (Heath and Heath, Made to Stick, Random House 2008)

SJR: Yeah but imagine you’ll feel if the Executive Director quits, burns out, or starves to death.

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